Information architecture has everything to do with your theme

If you are tasked with putting together a WordPress theme for a client organization or business the theme you select is very important. Perhaps your first inclination is to choose a theme that looks great or let your client choose a theme that they are happy with. This practice however can have negative repercussions for your client. In this talk we will discuss how to appropriately choose a theme or build a theme that supports your clients goals. Using information architecture we can better select themes or build new ones.

View slides from this session:
http://www.slideshare.net/StevenSlack/information-architecture-has-everything-to-do-with-your-theme

Track—Designer
Saturday—9:00 Subject to change